PVH Amsterdam HQ by Hamish Duncan on a Leica M series

Greenwash is becoming A Major Floodrisk

Last week, the FT shared a warning from Mark Versey, chief executive of Aviva Investors, that green stocks (environmentally-friendly companies) are, in general, overvalued.

Investors, shareholders and even customers aren’t what they were in the nineties. The future of a business’ success is now tied to the authenticity of its brand's values.

Seriously

Playful

Grasses photograph by Hamish Duncan on a Leica M8

De—
Extinc
—tion

Team at All Conditions Media by Hamish Duncan on Leica M Series

All

—conditions

Patagonia WornWear European Snow Tour

Repair

Re—use

Renew

Arrow left
Arrow right
Arrow down

We are brand engineers for the material world. Our focus is on the fearless application of data-driven creativity to drive change. Seriously playful thinking to differentiate, disrupt and create a positive impact.

Penny Black is a transformation company

Penny Black was established in 2009 to steer organisations toward environmental reform — to be better versed in the modern attitudes toward environmentalism and sustainability, and play a pivotal role in protecting and restoring the world's resources.

We take our name and inspiration from the Penny Black stamp of 1840, which was the first postage stamp with a uniform value. This stamp transformed the postal system and paved the way for reform on many levels. Some called it the stamp of change.

We believe that reform allows for organisations to be in constant shift, forever in “beta mode” — you are allowed to make mistakes to learn from them — to explore new avenues of thought, and ultimately move towards innovative ideas, products and user journeys.

Penny Black specialises in creating strategic frameworks, concept development and platform ecosystems, to make user experience matter. Above all, we use UX to help companies become purpose-led through brand-orientated design. Our focus lies in the idea that play is the engine that powers education.

©2022