Approach

We guide you to connect the dots — across category, sector and brief, using our innovative custom process, Flow.

Being in Flow means to be totally focussed, confident in your ability to create great work without attention for anything outside the task at hand. You lose yourself and time becomes distorted when you are in this state of optimal experience.

This Flow state seeks to heighten creativity by also allowing for play in the workspace and within the work itself. By making things fun or novel we harness the childish fervent nature of our imagination.

Research & Visualisation

To embark on a new project, you need to know everything you can about it. Penny Black will delve deep into your market, analyse past projects to figure out what worked, what fell short of expectations and use this research to move things forward.

Strategy by design

Design management doesn’t necessarily sit within design alone, it encompasses every aspect of a business. Well-presented products, communications, brands and even environments are a key factor in improving your company and providing organisational success.

Alignment

Your company must serve a purpose, but if this purpose is undefined, then projects and products will more often than not fail. We can help you define and hone your purpose, and by doing so, align your company’s values, brand, and design.

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Penny Black is a transformation company.

The Penny Black stamp of 1840 was the first postage stamp with a uniform value, allowing for a massive communication uptake throughout the UK, and paving the way for reform on many levels. A stamp of change.

If decision makers create value for their organisation by picking the best available options, then these choices can be reformed, or redesigned, to be better suited for each project.

At Penny Black, established 2009, we know that everything about an organisation is designed. From marketing strategies and financial modelling, to supply chain logistics and human resources structures — everything must follow the process of ideation, design, realisation.

And while it might seem outside its standard province, all strategies have design characteristics. So if we are creating policies and plans by design, then we ought to be really good at designing them.

©2021