Hello… I’m Hamish. I’m Scottish but sound English.
My head is digital but my heart’s in nature, and since my early days skating and snowboarding, I’ve tried to switch things up. Using contacts within the industry I loved, I found communities searching for change.
As a conceptual creative strategist, I have worked with and shaped mission-focussed projects for organisations like C.A.L.M, Patagonia and Tommy Hilfiger; and created strategy and visual systems for All Conditions Media, Adi Dassler, and Protect Our Winters.
Specialising in strategic frameworks, concept development and platform ecosystems, I make user experiences matter. Above all, I use UX to help companies within the environmental and action sports industries become purpose-led through brand orientated design. My interest lies in the idea that play is the engine that powers education.
Time for change.
The Penny Black stamp of 1840 was the first postage stamp with a uniform value, allowing for a massive communication uptake throughout the UK, and paving the way for reform on many levels. A stamp of change.
If decision makers create value for their organisation by picking the best available options, then these choices can be reformed, or redesigned, to be better suited for each project.
At Penny Black, established 2009, we know that everything about an organisation is designed. From marketing strategies and financial modelling, to supply chain logistics and human resources structures — everything must follow the process of ideation, design, realisation.
And while it might seem outside its standard province, all strategies have design characteristics. So if we are creating policies and plans by design, then we ought to be really good at designing them.