Adi Dassler

Gib Niemals Auf

We were tasked by Zeitgeist VC to reignite the estate of Adi Dassler and his intellectual legacy through a new foundation, a multi-family office (MFO) and leAD Sports Accelerator program in the heart of Berlin. The results expanded the Adi Dassler brand identity, toolkit and merchandise, and ultimately brought the founder of adidas’ name into the digital age.

Adi Dassler
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Glow for the soul. This talented branding expert will make your business shine! What would we have done without him? We'd still be in the dark ages of no-brand-land. Hamish not only gave us the vision, but also a new way to express ourselves. Through his work we now have a voice. A voice to change the world...

— Tim Krieglstein, Zeitgeist VC

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Penny Black is a sustainable transformation company.

The Penny Black stamp of 1840 was the first postage stamp with a uniform value, allowing for a massive communication uptake throughout the UK, and paving the way for reform on many levels. A stamp of change.

If decision makers create value for their organisation by picking the best available options, then these choices can be reformed, or redesigned, to be better suited for each project.

At Penny Black, established 2009, we know that everything about an organisation is designed. From marketing strategies and financial modelling, to supply chain logistics and human resources structures — everything must follow the process of ideation, design, realisation.

And while it might seem outside its standard province, all strategies have design characteristics. So if we are creating policies and plans by design, then we ought to be really good at designing them.