Out there since 1989
Through a series of workshops with the client, we imagined a new future for the action sports agency, focussing on its core idea of “the passport / Out there since 1989”. Collaborating with the directors of ACM and design supremo Owen Tozer, we devised a new cultural identity and a set of products and services which evolved how the agency talks and looks.
After a seemingly endless series of coffee- fuelled sessions, the new All Condition Media identity was born. We’re really proud of it - and we’re hugely grateful to Owen and Hamish for all their help.
The Penny Black stamp of 1840 was the first postage stamp with a uniform value, allowing for a massive communication uptake throughout the UK, and paving the way for reform on many levels. A stamp of change.
If decision makers create value for their organisation by picking the best available options, then these choices can be reformed, or redesigned, to be better suited for each project.
At Penny Black, established 2009, we know that everything about an organisation is designed. From marketing strategies and financial modelling, to supply chain logistics and human resources structures — everything must follow the process of ideation, design, realisation.
And while it might seem outside its standard province, all strategies have design characteristics. So if we are creating policies and plans by design, then we ought to be really good at designing them.