Mountain Mavericks

Alpine family

Mountain Mavericks have been providing catered winter & summer sports holidays in the French town of Morzine for over a decade.  Together with a graphic designer, photographer and web developer, I lead the project through extensive user research - qualitative and quantitative to drive design decisions. A new brand strategy was created, before a redesign of the logo mark: a cleaner, more impactful version to differentiate from competitors in the valley. The website didn’t meet the Web Content Accessibility Guidelines - a 60% accessibility score - and was not responsive across all platforms. So we redesigned it and improved the accessibility score from 60% to 95%. It is now responsive across all platforms and has reduced the number of clicks needed to access the required information by 80%.

Client
Mountain Mavericks
Project type
Brand Identity & System Design
Project year
2016
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