Make It Possible
Hamish led a task force of VPs and directors to validate a large-scale strategic program for Tommy Hilfiger’s 35th brand anniversary. To disseminate information from key stakeholders more effectively, Hamish conceived and implemented new methodologies for weekly meetings, a clearer infographic toolbox and defined program objectives.
The Penny Black stamp of 1840 was the first postage stamp with a uniform value, allowing for a massive communication uptake throughout the UK, and paving the way for reform on many levels. A stamp of change.
If decision makers create value for their organisation by picking the best available options, then these choices can be reformed, or redesigned, to be better suited for each project.
At Penny Black, established 2009, we know that everything about an organisation is designed. From marketing strategies and financial modelling, to supply chain logistics and human resources structures — everything must follow the process of ideation, design, realisation.
And while it might seem outside its standard province, all strategies have design characteristics. So if we are creating policies and plans by design, then we ought to be really good at designing them.