Motivated to steer organisations toward environmental reform — to be better versed in the modern attitudes toward environmentalism and sustainability, and play a pivotal role in protecting and restoring the world's resources.
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I believe that reform allows for organisations to be in constant shift, forever in “beta mode” — you are allowed to make mistakes to learn from them — to explore new avenues of thought, and ultimately move towards innovative ideas, products and user journeys.
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From creating strategic frameworks to concept development and platform ecosystems. I make user experience matter. Above all, UX helps companies become purpose-led through brand-orientated design. My focus lies in the idea that play is the engine that powers education.